Amsterdam’s city museum connecting the present, past, and future of the Dutch capital—linking visitors with the city, its many different eras, and diverse communities across generations, themes, and disciplines.

Amsterdam Museum: Rebranding

Client

Amsterdam Museum

Project

Rebranding Visual Identity

Services

Art Direction

Visual Identity

Poster Design

Exhibition Lettering

Year

2021–2024

This is a textblock which is always placed on the left and takes about forty procent of the screen. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. 

Deliverables

Visual Identity

Campaign Concept

Social Media Assets

Entrance Interior

Exhibition Lettering Basis

and much more

Credits

Art direction & design: Hamid Sallali i.c.w. Isabelle Vaverka

Motion: Stefan Neyman, Patrick de Bruin

Photography: Jan van Rooij, Isabelle Vaverka, Hamid Sallali

DTP: Edo Mulder, Patrick de Bruin

You like what you’re seeing? Let’s collaborate and create something unique. Get in touch ✉ to find out how we can help.

You like what you’re seeing? Let’s collaborate and create something unique. Get in touch ✉ to find out how we can help.

You like what you’re seeing? Let’s collaborate and create something unique. Get in touch ✉ to find out how we can help.

You like what you’re seeing? Let’s collaborate and create something unique. Get in touch ✉ to find out how we can help.

© 2026 Studio Sallali

Granada,

September 16

,

14:48

© 2026 Studio Sallali

Granada,

Sep 16

,

14:48

© 2026 Studio Sallali

Granada,

September 16

,

14:48