Design direction for purposeful brands. We are an Amsterdam / Granada based design practice ✎ with two decades of experience in the creative industry founded by Dutch creative director Hamid Sallali.
Expertise
Our core expertise ✺ ranges from visual identities, editorial design, art direction ⎈ to digital design ◳. We work closely with a network of collaborators to tailor the right team for the needs of each project .
Approach
We aim to create cutting-edge design ✑ that inspires and engages with its audience. Our approach is both conceptual and intuitive. We question, explore, challenge and discover ✎. We only do projects we believe in, helping clients to reach their potential. We work hard, and play hard.
Services
Art Direction
Book Design
Campaigns
Concept Development
Editorial Design
Exhibition Typography
Logos
Motion Design
Packaging
Posters
Typography
Visual Identity
Web Design
Selected Clients
Amsterdam Museum
Centraal Museum
DAR Cultural Agency
Foam Amsterdam
Foam Magazine
Ganslmeier&Zibelnik
Heden/Today
Jackie Mulder
Kessels Kramer
Kultlab
Lannoo Publisher
National Opera & Ballet
Nimbel Carrier
Opera Forward Festival
Q·G·M
Sophie Zwartkruis
Spector Books
Stedelijk Museum Schiedam
The Collectors Circle
Unseen
Unesco Nederland
Verve
WBooks
Wildeburg
Wilde Weide
Office
Mon—Fri, 9AM—5PM
We are a Dutch design studio based in Granada (Spain), operating remotely with frequent on-site presence in The Netherlands where the majority of our clients and partners are based.
We don’t offer internships.
We’re always open to new collaborations. If you are a motion designer, creative front-end developer or typedesigner and you think your work fits our world, feel free to drop us a line with your portfolio.
About
Hamid Sallali (NL, 1983) is a human creative you can’t put in a box. Born and raised in a tiny village in the province of Zeeland, of Dutch and Moroccan parentage. While he loves starting his day with ambient sound scapes—it gives space to thinking, intuition—during production sprints it gets a little noisier, think punk-rock, metal, hardcore. In his spare time he enjoys what he refers to as ‘fuming’. No, he doesn’t smoke, never did. He does own over threehundred aroma-materials that he loves sniffing and creating perfume compositions with. Imagine the scent in his studio! All this out of a tiny village at the foot of the Sierra Nevada mountains in the south of Spain. He’s still well connected to the Netherlands though, where Sallali has most of his client-base, family and friends.
Contact
Got interested in collaborating and creating something unique? Get in touch ✉ to find out how we can help.

















