OFF is dedicated to the exploration of new operas and music theatre alongside other experimental experiences, performances and talks centered on a specific theme. We designed the campaign and festival deliverables between 2020 and 2024.
Opera Forward Festival ‘23
Client
Dutch National Opera & Ballet
Project
Opera Forward Festival ‘23
Services
Art Direction
Visual Identity
Campaign
Motion Design
Year
2023
After three (neon)colourful editions it was time to have a new look at the basis of the identity. One aspect of the brief for this edition was to bring the festival identity back closer to the visual identity of the Dutch National Opera at the time. How can we simplify without losing the soul of what OFF stands for: a cultural (opera) festival for anyone that is open to the experiment within performing arts? How can we bring to light ‘the new’ (opera)? Not only did we strip the identity from its colors, also the logo has been simplified.
Deliverables
New logo
Campaign poster
Trailer
Teasers
Façade banner
Façade video mapping animation
Social media-kit
Programme leaflets
Podium floor sticker
T-Shirt
and many more festival deliverables
Credits
Motion concept: Hamid Sallali
Motion: Stefan Neyman
Video-mapping façade: Stadsbehang Amsterdam
Photography: Isabell Janssen, Olivia Witmond